Perhaps many of you have not been novice webmasters for a long time and this article is unlikely to help you learn something new, but for a small percentage of people who have just made their first site my advice will be very valuable. So, when promoting the site, in almost all cases, regardless of the subject, you will need to have a certain amount of money since today it is no longer possible to find requests with zero competitiveness on the Internet. Basically, most of the money will go to links and, accordingly, and the content. On content you can not spend money since the texts can be written yourself. There is one web studio that is very famous in Ukraine and in Russia, which provides services such as promoting the site in Kyiv and the creation of corporate sites. This studio is good that for their work they do not ask for huge amounts of money, the budget that you wanted to allocate to promote your site you can safely give them, and they optimize your site for search engines, buy quality links and so on. You will not need to do everything yourself, so think. Now let’s move on to the advice… If you have already made the site, then you will need to check the density of key phrases in your articles. Services that help to check the density of keywords on the Internet are full and try to make the density of keywords at the level of 5 percent. If there are more than 5 percent, then the search engines will suspect you that you want to deceive them. Much attention should also be paid to the headings. The heading of the article must contain a key request and should be enclosed in the H1 tag. This tag will allow search engines to understand that your article corresponds to the user’s request.